A few years ago when we were publishing our first book Wiley sent us a few covers, and I hated all of them. I proceeded to hold a design contest on 99Designs, and then sent Wiley a few of the entrants that I thought were much better. Wiley disagreed, so I threw a tantrum and then said “let’s let the people decide” and had a vote on the blog. The result? My cover got 5% of the vote and Wiley’s won and became the current cover (which I now like). I don’t pretend to have any design ability (or style according to my girlfriend).
I recently asked readers of The Idea Farm how they wanted to receive the info, by email or on a blog. A whopping 92% said email (which is stunning to me).
- We are taking down all social media for The Idea Farm, including Twitter, Facebook, and the blog. Again, many of the publications we send out are very exclusive with their content and they don’t want it out on the web for everyone to read.
- The list is moving to subscription-only for $195 per year. I will still curate the research, but I want to be able to hire an analyst to help out with sourcing ideas as well as running the operations of the site. I also don’t want to take affiliate revenue or clutter up the site with advertising to ensure all of the emails are unbiased and conflict-free.
- Some may think $195 is expensive, but realize you are getting access to over $50,000 in research (if not $100k, I’ll tally up the total cost at end of year 1). That is a 99.9% discount.